nfographics that represent data visually became very popular these days. We evolved it further. This method is called “Infoexperience”. In this method, we represent data not only visually, but also using other senses such as taste, smell, and touch for a deeper understanding.

To find the potential of Infoexperience, we made “Economics Cake” based on Consumer Confidence survey conducted by Dentsu Innovation Institute together with Mio Tsuchiya from cineca, a confection brand. This picture is the result. With her creativity, inorganic data become an attractive and tasty cake.

The complexity and importance of data is growing. Data needs more creativity. How to cook data? There are many new ways of expression and experience.

Please contact us for further details.