Prototype for One

Are you making ideas for a new product for an unspecified number of people? With the “Prototype for One” method, we start thinking about ideas for “an important person” such as a family member, a friend, partner etc.

For example, if you are to make ideas for a new coffee, you fill try to imagine “If I made coffee for my son” or “for my mother” or “for my dog”…

You can discover potential issues and make products that are definitely needed, because you think about people you are familiar with. You don’t have to make retrofit stories, because solutions for important people have stories unique to them. Everyone can be a good planner with this approach of making ideas for someone important to you.

Please contact us for further details.