Simultaneous Brainstorming from 10 B-sides

Innovation is born when different pieces of information are connected together, so to make innovation, it is better to have many different kinds of information and perspectives. We found a good method to do this! Gathering 10 researchers from different categories out of 56 Team B members, we do a brainstorming session where each person comes up with ideas from the point of view of their category, such as “Extreme sports-like… “, “ In club culture … “, From the point of view of education …” etc. The team or clients, can get ideas from 10 different perspectives in one session, and lots of creative chemistry happens during this short period of brainstorming time. In just several hours, many unexpected ideas are born!

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