Our Team We are 50 people across Dentsu who each have a B-side besides our A-side of working in the creative industry. From a DJ, a novelist, and an architect, to a former banker, physics major and hacker, each one of us has been working with the philosophy of “Do what you love, and success will follow.”
Our Methods for Collecting Information It is said that idea and innovation are born when a new combination of diverse information occurs. So Team B keeps collecting information from each B-side that has the potential to stimulate the birth of a new combination. We value primary information coming from our own experiences that can’t be easily searched online.
Our Original Processes We combine this primary information to create new concepts and original methods for ideation. Currently we have over 30 original methods, through which we contribute to many of our clients.